New Brunswick’s Hyperlocal Community Newspaper
Launched in 2011 by Charlie Kratovil with Sean Monahan, New Brunswick Today grew rapidly and has positively changed the lives of residents, businesses, and readers throughout the county. Justin Freid joined the team soon after and currently manages this website.
New Brunswick Today was created to improve the level of civic discourse in the City of New Brunswick by educating the public about the issues that matter most to the local community.
Our website reaches over 50,000 page views every month and our Facebook following has surpassed over 29,000 people. To meet the needs of the community, we strive to publish as much of our content as possible in both English and Spanish.
From 2013 through 2017, New Brunswick Today published hundreds of thousands of free bilingual newspapers that were distributed around Central New Jersey. We hope to bring back this popular product in 2021.
More than just a newspaper, New Brunswick Today is a community institution with a loyal following. All of the members of our team work hard to make New Brunswick the best city it can be: a city that cares the most about its people.
Academic Research on New Brunswick Today’s Impact
An initiative at Rutgers University compared the media “ecosystems” of three New Jersey communities, including New Brunswick. The findings of the research project confirmed we play an important role in keeping residents informed about local news.
“Longtime residents pointed to the loss of in-depth local coverage by newspaper outlets… The hyperlocal, New Brunswick Today, however, was pointed to as playing a crucial role in helping to fill these gaps in local news coverage for the community.”
“Both focus group sessions noted ways that the long-time city government/administration may be controlling messaging within the community and discussed New Brunswick Today as a major counter-voice.”“Community Information Needs Assessment: New Brunswick, New Jersey”
Rutgers University Media and the Public Interest Initiative
To learn more about the impact that New Brunswick Today has made, check out this summary of news coverage about NBT and our signature stories.