New Brunswick’s Hyperlocal Community Newspaper
Launched in 2011 by Editor Charlie Kratovil and Publisher Sean Monahan, New Brunswick Today has exponentially grown and positively changed the lives of residents, businesses, and readers throughout the county.
New Brunswick Today was created to improve the level of civic discourse in the City of New Brunswick by educating the public about the issues that matter most to the local community, with an emphasis on empowerment.
What started as a small website to showcase the great community that is New Brunswick turned into a thriving online presence and a bilingual print newspaper that is distributed for free throughout the city.
Our websites reach over 50,000 page views every month and our social media following has surpassed over 25,000 people. To meet the needs of the community, we strive to publish as much of our content as possible in both English and Spanish.
From 2013 through 2017, New Brunswick Today published hundreds of thousands of free bilingual newspapers that were distributed around Central New Jersey. We are hope to bring back this popular product in 2020.
More than just a newspaper, New Brunswick Today is a community institution with a loyal following. All of the members of our team work hard to make New Brunswick the best city it can be: a city that cares the most about its people.
Academic Research on New Brunswick Today’s Impact
An initiative at Rutgers University compared the media “ecosystems” of three New Jersey communities, including New Brunswick. The findings of the research project confirmed we play an important role in keeping residents informed about local news.
“Longtime residents pointed to the loss of in-depth local coverage by newspaper outlets… The hyperlocal, New Brunswick Today, however, was pointed to as playing a crucial role in helping to fill these gaps in local news coverage for the community.”
“Both focus group sessions noted ways that the long-time city government/administration may be controlling messaging within the community and discussed New Brunswick Today as a major counter-voice.”“Community Information Needs Assessment: New Brunswick, New Jersey”
Rutgers University Media and the Public Interest Initiative
To learn more about the impact that New Brunswick Today has made, check out this summary of news coverage about NBT and our signature stories.