NEW BRUNSWICK, NJ–Pokémon Go is the free "augmented reality" mobile phone game that has taken the country by storm, bringing its millions of users outdoors all over the U.S.
Nintendo and The Pokémon Company released the game in the U.S. on July 7, and it quickly captured more daily users than Instagram and Snapchat. Within the first week, more than 21 million users had signed up to play.