NEW BRUNSWICK, NJ – The city's Zoning Board of Adjustment unanimously approved plans last week to convert the former White Lotus natural and organic bedding store at 191 Hamilton St. into RUFresh, a local apparel and design store.

Owners Elli Elshenawy and Michael Schuerman hope the store will become a home away from home for students and locals who have an interest in fashion and design.  Not only will the store offer name brands like Ralph Lauren, but also lesser-known brands like Surela Fashion, created by a Rutgers graduate.

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