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New 7-11 Store Prepares to Open 5 Blocks From Existing 7-11

Corporate-Owned Store May Compete With Independently-Owned Rockoff Hall Store
New 7-11 Store
A new 7-11 store preparing to open at the intersection of Paterson and George Streets. Charlie Kratovil

NEW BRUNSWICK, NJ—A new 7-11 store is set to open very soon at the intersection of Paterson and George Streets in downtown New Brunswick.

It will be the city's second 7-11 convenience store, and it will be located just 400 yards away from the other one.

A man who identified himself as the boss of the existing store said he was "disgusted" with the corporation's decision to open another store so close to his.

His store opened in 2006 as part of the first downtown dormitory for Rutgers University, Rockoff Hall.

The new store takes the place of Footprints, a shoe store that went out of business earlier this year.  Both of the 7-11's will have George Street addresses.

In less than two months, a new Starbuck's Coffee store will open as part of the new Barnes & Noble Rutgers University bookstore.  It will be about 400 yards away from the existing Starbuck's at 391 George Street.