Radio Host to Take Over as Mayor’s Spokesman

NEW BRUNSWICK, NJ—Bert Baron, an award-winning radio host in the area, will be joining the administration of Mayor James Cahill.

The AM radio host will take over the role of “public information officer” from Jennifer Bradshaw, who joined Cahill’s team in 2014.

“Upon her return, she will assume a new role in the field of Personnel management with the City’s Administration department, reporting to City Administrator Daniel A. Torrisi,” reads the statement released by the city government on July 24.

Baron, a Hunterdon County resident who has hosted WCTC’s morning show since 2013, will start working with Bradshaw on July 29, and take over for her when she leaves the PIO role to take a leave of absence due to her pregnancy.

The statement did not include Baron’s salary, and the city’s Finance Department did not yet have that information. Bradshaw currently earns $65,000 per year.

WCTC, and its sister station Magic 98.3 FM, are based in the Somerset section of Franklin Township, just across the New Brunswick border. Previously located in downtown, WCTC had traditionally been the city’s only commercial radio station.

“Bert is a well-known and admired member of our community,” said Cahill. “His vast experience in communications, messaging, social media, community engagement, advocacy and community work and education initiatives will serve as key assets in his daily responsibilities as PIO. We are excited to welcome him to the team.”

In 2013, Baron took over for Jack Ellery as the host of WCTC’s morning show. He has grown into the lead role at the station and, in 2016, he was inducted into the New Jersey Broadcasters’ Association’s Radio Hall Of Fame.

The city’s statement says Bradshaw served as “point person for all public information matters in the City of New Brunswick since March 2014.”

After coming to City Hall following several years as the first editor of New Brunswick’s news website, Bradshaw has twice overhauled the city government’s website, and ensured that nearly every minute of each City Council meeting was captured on video and archived on the city’s Vimeo page.

The statement also says Bradshaw “served on leadership teams for the New Brunswick Community Farmers Market, New Brunswick Ciclovia, The Raritan River Festival and Project Move-Out. “

She took over the job from Russell Marchetta, who took it over from Bill Bray in 2012.

Editor at New Brunswick Today | 732-993-9697 |

Charlie is the founder and editor of New Brunswick Today, and the winner of the Awbrey Award for Community-Oriented Local Journalism. He is a proud Rutgers University journalism graduate and a community organizer, and was an independent candidate for Mayor of New Brunswick in 2018.