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J.C. Penney Hoping to Move a Large Volume of Toys Throughout the Year

EAST BRUNSWICK, NJ–J.C. Penney is opening toy shops inside all its stores and doubling the assortment available online, the retailer said recently.

The shops, which will appear adjacent to the Disney Collection inside Penney locations, will display toys for kids of all ages including dolls, action figures, racing cars, arts and crafts, board games, plushes and learning sets from brands such as Hasbro, Mattel, Playmobil, and Fisher Price, for instance, said Penney.

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