NEW BRUNSWICK, NJ–Johnson & Johnson (J&J) kept selling its original talc baby powder in the 1970’s, even after bringing its non-toxic cornstarch version to store shelves as a safer alternative.
But now, decades later, the powder that has been one of the company's most popular products has cost the Brunswick-based pharmaceutical giant $72 million, the result of a February 24 jury verdict in St. Louis, Missouri.