NEW BRUNSWICK, NJ—The city's new 24-hour supermarket is changing distributors already, along with seven other stores currently operating under the same brand name in Pennsylvania and Delaware.
FreshGrocer, a market that opened in November across from the train station, operates in a space leased from the New Brunswick Parking Authority on the ground floor of a 9-story parking garage that also includes a fitness center.
Just one of the eight FreshGrocer stores in Drexeline, PA will formally change to a Shop-Rite, but all of them will begin taking deliveries from the Middlesex-County-based co-op best known for supplying Shop-Rite
Wakefern, the nation's largest retailers' cooperative, will take over the FreshGrocer trademark but CEO Pat Burns will continue to own the Drexeline Shop-Rite and the seven remaining FreshGrocers.
Wakefern already supplies nearly 50 stores in the Northeast, including Shop-Rites and Price-Rites. FreshGrocer officials spoke of plans to expand to Camden, New Jersey and Washington, D.C.
Editor's Note: The author of this article was a part of the team that opened the FreshGrocer in November 2012, and is no longer affiliated with the company.