Beloved Burger Joint to Open New Brunswick Location

NEW BRUNSWICK, NJ—Easton Avenue will soon be home to yet another new restaurant, as a local favorite burger joint, White Rose System, prepares to open this spring.

Owner Mike Litos says he is in the permit application process for the new location, which will replace the Lay-Z Shopper convenience store.  Litos expects to be open for business in the near future, perhaps as soon as April.

White Rose System, as it's officially known, is an extremely-popular diner chain known for its delicious burgers served rapidly.  Litos owns the location in Highland Park, which has been around since 1957.

The small chain, originally a family business, now consists of the Highland Park diner and three other independently-operated but equally-popular locations in Union County, including two that still go by the White Rose name.

Fans of the restaurant will soon be able to visit the new location at 43 Easton Avenue, between Noodle Gourmet and NJ Books.

According to Litos, his diner can look forward to the opening this spring, and and he is considering keeping the place open 24 hours a day like the Highland Park location.

The menu at White Rose offers hamburgers, sandwiches, egg platters, milkshakes, pastries and all the other staples of a traditional New Jersey diner.

The greasy, onion-covered burgers at White Rose are legendary in central New Jersey, much-loved for their reasonable prices and consistent quality.

Burgers at White Rose range from $2.85 to $5.85 with their most expensive menu item only $7.95.

The new location will have a few different menu items and be somewhat larger than the other White Roses, with seating for 25 people.

Editor at New Brunswick Today | 732-993-9697 |

Charlie is the founder and editor of New Brunswick Today, and the winner of the Awbrey Award for Community-Oriented Local Journalism. He is a proud Rutgers University journalism graduate and a community organizer, and was an independent candidate for Mayor of New Brunswick in 2018.