Share |

FreshGrocer Announces Switch to Shop-Rite Distributor

Wakefern Welcomes 8 Grocers in Pennsylvania, Delaware, and New Brunswick
FreshGrocer Sign
TheFreshGrocer's logo being placed on the side of 100 Kirkpatrick St. on the day of its grand opening. Charlie Kratovil

NEW BRUNSWICK, NJ—The city's new 24-hour supermarket is changing distributors already, along with seven other stores currently operating under the same brand name in Pennsylvania and Delaware.

FreshGrocer, a market that opened in November across from the train station, operates in a space leased from the New Brunswick Parking Authority on the ground floor of a 9-story parking garage that also includes a fitness center.

Just one of the eight FreshGrocer stores in Drexeline, PA will formally change to a Shop-Rite, but all of them will begin taking deliveries from the Middlesex-County-based co-op best known for supplying Shop-Rite

Wakefern, the nation's largest retailers' cooperative, will take over the FreshGrocer trademark but CEO Pat Burns will continue to own the Drexeline Shop-Rite and the seven remaining FreshGrocers.

Wakefern already supplies nearly 50 stores in the Northeast, including Shop-Rites and Price-Rites.  FreshGrocer officials spoke of plans to expand to Camden, New Jersey and Washington, D.C.

Editor's Note: The author of this article was a part of the team that opened the FreshGrocer in November 2012, and is no longer affiliated with the company.